About Us

ABOUT THE BRAND

What happens when a small group of Rad people come together....

The Radical Bicycle Co was a brand started for the right reasons with a simple concept; riding awesome bikes, made the way we wanted them. Nothing more, nothing less. 

Born in the Shrophsire Hills and Welsh borders, The initial concept of the brand began back in 2019, when Kieran (Company Founder) was working in the management of the design, supply and installation of bespoke building finishes to large commercial projects throughout the UK.

Kieran had been riding and racing for many years and always chose hardtails, but never quite settled on a frame that he was completely satisfied with. So, he took his experience and started to adopt this into bicycle design, starting from the ground up.

During this period, Kieran had found deep potential in these designs; pairing this with his experience in managing large scale projects, he began the journey of building a brand.

 

If its being done, its being done RIGHT...

 

Whilst Kieran heads up design, he understands the importance of sourced expertise. It was at this point, he began to work with an independent engineer, along with a small selection of experienced fabricators to ensure that the products are engineered and manufactured to their absolute best. This small group of Rad people took the brand to the next level, and when the first model (The Chilli Dog), hit the shelves in 2021, it was an INSTANT hit.

Radical Manufactured its first batch of UK made frames (10-20 in a single hit), and was sold out before fabrication had even finished.

 

 


BRAND EVOLUTION

 

The company started as RAM (Radical All Mountain), but took a re-branding in 2023 following the success and evolution in its products and business; The brand now offers its UK made products as a more bespoke service, with more focus on engineering performance and customisation. On top of this, Radical produces a more cost effective line up of frames, whilst keeping to its core values.

The brand has grown organically, with a solid business strategy and no gimmicks (because we all know what happens if you take a kickstarter approach, right?)....

Thanks to the brands efficiency, communication and product performance, the brand grew significantly over a short period, moving from a 'spare room' operation, to its own small unit. On top of this, the brand now exports more products outside of the UK than within its own territory, which is something we are extremely proud of!